[gain] ground
1
to achieve more success or popularity
The idiom "gain ground" is a military metaphor that refers to gaining territory or advancing forward in a battle or war. It implies that progress is being made towards a goal and that the enemy is losing ground. The phrase has since been used in a broader sense to describe making progress towards a goal, achieving more success, or popularity in a particular area.
- After falling behind in the polls, the candidate's new policies helped them gain ground with voters.
- The company is gaining ground rapidly with its new product launch.
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